Thursday, August 12, 2010

Coffee again...!!!!



Coffee is one of the world’s three favourite beverages
Coffee ranks in the top three most consumed beverages globally, alongside tea and water. Over 800 billion cups are enjoyed every year, and this number is growing at an annual rate of 1.5%. That’s an increase of 12 billions cups per year!


Coffee has a rich history
Since the Middle Ages, and its origins in the luxury coffee houses of the Middle East, this mysterious, complex, stimulating beverage has provoked love and fear. Considered by some to be a cure-all and by others to be the embodiment of evil, coffee has always aroused scientific interest. Today, experts agree that moderate coffee consumption of up to 5 cups per day has no detrimental effect on health. In fact, it may even have some protective benefits.

Coffee engages the senses and emotions
When roasted, every single coffee bean releases hundreds of different aromas. That’s why the taste and aroma of NESCAFÉ is so complex. We use only carefully selected Arabica and Robusta coffee beans and water to deliver a unique experience with every cup.
The intriguing complexity of coffee means it can deliver a whole range of emotional benefits that go beyond taste - from stimulation to relaxation to refreshment, and beyond.

Guilt-free hydration
Water is the main ingredient in a cup of coffee. A typical 150 ml cup of coffee corresponds to 10% of your average daily water requirement from beverages. And soluble coffee is practically free of calories, with only 2kcal per cup, while brewed coffee, espresso, or coffee mixtures (coffee-chicory) have just 5kcal/cup.       

Of course, the amount of caffeine per cup depends on the coffee blend and the amount of coffee used per cup.
Caffeine stimulates mental performance by increasing alertness and concentration. It also contributes to enhanced physical performance by stimulating the metabolism and delaying the feeling of fatigue.

While a lot of people believe coffee to have a diuretic effect because of its caffeine content, all recent scientific studies agree that moderate coffee consumption of 3 to 5 cups per day is actually no more diuretic than water.


Caffeine stimulates the senses
Coffee is a natural source of caffeine, just like tea, cocoa and guarana. Caffeine is well known for its mild stimulating properties on the body and mind. The body absorbs it rapidly, usually within 30 minutes, and its effects may last for 2-5 hours. 
 
Coffee is a source of antioxidants
You may know that eating foods with antioxidants is a great way to protect yourself from damaging free radicals and help support your body’s defences.
But did you know that coffee is naturally rich in antioxidants? They naturally occur in green coffee beans. And a cup of decaffeinated coffee contains just as many antioxidants as regular coffee! So people who are sensitive to caffeine can enjoy the same benefits.

Now, coffee with even more antioxidants…

Nestlé Research has developed NESCAFÉ PROTECT and NESCAFÉ Greenblend, soluble coffees especially rich in antioxidants. They come from a unique combination of roasted coffee beans and unroasted green coffee beans. Now, the coffee experience you love has even more antioxidants!


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